Portfolio
Writing
Writing for Communications Career IKEA Chicago Store News Release
DePaul
I crafted a news release for a hypothetical Chicago IKEA location. This news release detailed where, how, when, and why IKEA would expand further into the Chicago market.
Crisis Communications Fink Critique
DePaul
I challenged Steven Fink on his take on how British Petroleum should have responded after their 2010 oil spill in the Gulf of Mexico.
Sim-X investor update
I created the strategy and wrote a series of investor updates for the CEO and Founder of Sim-X. This is just one example.
MULTI-MEDIA
SafeSocial Crisis Plan
DePaul
My group was asked to construct a plan for a series of potential crises at SafeSocial. We researched the field and company to better understand possible and common crises and designed a strategy for responding to each.
I was asked to develop an ad conveying the core ideas of the Sim-X product. I worked with another advertising firm in a joint effort to create this ad.
Sim-x advertisement
I traveled with the Sim-X team to Las Vegas for the premiere gun show, SHOT Show. I filmed the team setting up, selling products, and developing new relationships. This short film was used during an investor meeting with the added benefit of a collection of B-rolls for future ads and investor updates.
Click here
SIM-X SHOT SHOW BEHIND-The-scenes story
RESEARCH
Along with my fellow researchers, I sought out what the future of PR and Advertising is with the introduction of AI. This was presented at the MPCA Chicago in October, 2023.
Breaking A-Ice
DePaul
I filmed and detailed the results of Sim-X’s led-free ammunition on ballistics gel and the reduced recoil the ammo provides.
Sim-X ballistics gel and recoil tests
With my team, I researched and developed a program to help ease the burden of understanding and developing financial literacy for employees.
Protiviti White Paper: Finance 101
DePaul